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Viral Video Chart

October 26th, 2007 at 9:35AM in web2.0

How do we decide what makes it into the chart?

We scan several million blogs a day to see which online videos people are talking about the most. We count the number of times each video is linked to and the number of times each video is embedded. Every morning, after we've had a cup of coffee, we publish a list of the 20 videos that generated the most buzz over the previous day. We reckon this is a pretty good yardstick of what's hot and what's not.

At the moment we only look for references to videos on the three most influential video sharing sites: YouTube, Google Video and MySpace. We plan to add more soon.

We also considered wiretapping your email and IM to see what you were talking about, but figured it was illegal ;)
Can we track the virals that your agency makes?

Sure. Contact us, if that's your kind of thing. We may release a chart of viral commercials if there's enough interest. And we can always do bespoke stuff.
Why do we call them viral videos?

Because the popular ones spread virulently, and their dissemination in some ways resembles the spread of infectious diseases. Viral phenomena on the internet are often also called memes, a term coined by Richard Dawkins.
How big are the biggest viral videos?

Big. The most viewed video on YouTube is currently The Evolution of Dance, which was watched by 10 million people during April 2006 and has now been viewed over 30 million times. The guy doing the dance medley, Judson Laipply, is now not merely a motivational speaker from Cleveland, Ohio, but an internet superstar.

This is why ad agencies wet their pants. Imagine reaching 30m people for the cost of a round of drinks in your favourite watering hole? Rarely happens, though. While some agency work is pretty good, most of it is staggeringly awful.

http://www.viralvideochart.com/


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