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Social fashion egotripping web site : IQONS

September 23rd, 2007 at 8:29AM




IQONS is a social networking community that aims to set fashion and creativity free of geographic and social limits and create a free platform where people connect, show their work and start alternative networks across the world to invigorate fashion globally.



IQONS is the world’s first truly interconnected ‘fashion ecology’ comprised of designers, retailers, models, PRs, photographers, hair and makeup artists, stylists, financiers, show producers, magazines, bloggers, manufacturers, head-hunters, consumers, aficionados… basically anybody with an interest in fashion.



How does IQONS actively promote talent ?



1. IQONS offers a mechanism for its members to ‘connect to the highest echelons of fashion’. Influential, highly respected people from the fashion industry, who we refer to as Featured Iqons, will review and comment on the work showcased by members of the site. By doing so, members get their much needed validation which allows them to further promote their work and reach larger audiences.



2. 15 Minutes Of Fame is the feature that puts the spotlight on a different member each day, drawing all our homepage visits to his or her Portrait page. Sign Up to receive the IQONS Weekly Newsletter to find out in advance who will be featured next.



3. IQONS creates Projects with influential and respected partners in the fashion industry for our members to participate in. The first IQONS Project is “You Wear It Well / Got A Minute?”, a collaboration with Diane Pernet and Dino Dinco’s itinerant Fashion-Film Festival “You Wear It Well”. Members are invited to submit 60 second video-clips about fashion, style or beauty to community rating. The winning videos will be shown on the homepage twice daily for the whole next month and the best ones will take part in the original travelling festival, now in its second edition. Other forthcoming projects for 2007 include recycling/ethical design, modelling, photo-styling… etc.



Iqons

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