With the recent passing of Rockdoc, who was a pioneer of consumer advocacy for diamond and jewelry buying on the Internet, I found myself thinking today how the Internet has totally and dramatically changed the face of the diamond industry.

In this recent blog entry on Excel Diamonds, I focused on the tremendous difference in pricing between the same diamonds and jewelry sold in the stores vs. on the Internet.

However, that is certainly not the only way the Internet has changed the face of the industry.

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