Des tutoriels de bricolage vidéo, pour la vie quotidienne, de bonnes idées, des astuces... c'est OTOTUTO !
Lires la suite de cette étude sur Imazine
Here's some good news for the limited partners of all those 1999-2000 vintage funds from the tech bubble: The survivors of the shakeout are not doing as bad as one might think.
A research report by SVB Analytics says that companies started during the 2000 bubble era account for one-third of all private technology companies operating today.
Voir l'article de Techconfidential.
Renaissance Numérique est un think tank dans le domaine d'Internet qui regroupe des experts du monde professionnel et du monde universitaire.
Après Laneo (Laneo.org) qui vous offrait de donner de votre personne en répondant à des survey revendues au profit d'initiatives écologiques, voici Freerice (Freerice.com).
Le principe est bien plus simple : on vous propose un terme en anglais, à vous de trouver son synonyme. Chaque bonne réponse augmente le nombre de riz qui sera distribué dans le monde.
Lancé en octobre, le site qui dépend de Poverty.com a déjà récolté près de 4,181,025,950 grains de riz (http://www.freerice.com/totals.html).
A voir aussi Des pixels pour la biodiversite.org qui offre d'acheter des pixels pour soutenir les actions de l'association Noé Conservation avec une déduction d'impôts de 60%.
Suite à l’immense succès “Strength & Beauté incarnées par Avant-Garde femmes” manifestation à New York au printemps dernier, TAG Heuer UNIFEM a promis que les photos originales seraient vendus par le biais d’une vente aux enchères.
Si l’indexation vidéo automatisée continue de se répandre, avec des technologies souvent différentes (voir Moteurs de recherche vidéo, une nouvelle étape), reste qu’il est souvent difficile de retrouver un passage particulier dans une vidéo de 90 minutes. C’est pour répondre à ce besoin exprimé par...
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Enable your customers to share the actions they take on your website with their Facebook friends.
Add 3 lines of code and reach millions of users.
Simply determine which user actions you would like publish to Facebook and add a few lines of code to your web page. Facebook Beacon actions include purchasing a product, signing up for a service, adding an item to a wish list, and more. When a user performs the action, they will be alerted that your website is sending a story to their profile and have a chance to opt out. No additional user action is needed for the story to be published on Facebook, and users remain in control of their information.
Promote your business in an organic, social way.
Facebook Beacon enables your brand or business to gain access to viral distribution within Facebook. Stories of a user's engagement with your site may be displayed in his or her profile and in News Feed. These stories will act as a word-of-mouth promotion for your business and may be seen by friends who are also likely to be interested in your product. You can increase the number of friends who see these stories with Facebook Social Ads.
Enable effortless sharing while protecting user privacy.
User privacy is extremely important to Facebook. We designed Facebook Beacon to enable effortless sharing, but we've also put in features to protect user privacy. When you send an action to Facebook, the user is immediately alerted of the story you wish to publish and will be alerted again when they sign into Facebook. The user can choose to opt out of the story in either instance, but the user doesn't need to take any action for the story to be published on Facebook.
Today the web is full of poorly written scripts with a low level of attention to detail. In this article I’m going to share with you some of the hottest development techniques of our time that will no doubt streamline your development and impress you friends. So without further ado: The seven hottest web 1.0 techniques to trick out your webpage.
Freud se serait éclaté avec un blog ! Ses rêves, ses découvertes, ses questions... Plus de cent an après son travail, voici le blog d'une journaliste sur le monde du travail côté psy.
Isabelle Hennebelle, journaliste pour l'Expansion passe au scanner cette jungle que sont les bureaux pour "aider à mieux concilier vie professionnelle et bien-être" des cadres en détresse.
http://blogs.lexpansion.com/lescadressurledivan/
Alors, mettez à jour vos signet et le reader RSS, en route pour une nouvelle aventure du monde du blog mais aussi des "réseaux sociaux et du web2.0".
A voir le résumé de l'aventure Pointblog par Christophe Ginisty.
A propos d'Alibaba : "Le modèle chinois est comme un buffet à volonté : une somme fixe donne accès à tout, alors que le modèle occidental est à la carte. Ce modèle occidental ne marche pas en Chine."
The photoFlow Flash component displays multiple images with a stack effect, perspective and reflection. The images can be flipped by clicking on a specific image in the stack, using the supplied skinnable scrollbar, or scrolling the mousewheel. Images can be added or changed directly in the Component Inspector, through ActionScript or using an external XML file.
More than 8 of 10 business journalists (84%) say they have used or would use blogs as primary or secondary sources for articles, according to the “2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0″ by marketing consultancy Arketi Group.
Companies Must Change Practices to Target Generation V
STAMFORD, Conn., November 13, 2007 — In ten years, the largest influence on all purchases will be the virtual experience associated with them, according to Gartner, Inc. By 2015, more money will be spent marketing and selling to multiple anonymous online personas than marketing and selling offline. This transition in customer interaction is being driven by Generation Virtual, also known as “Generation V.”
Gartner analysts said Generation V is the recognition that general behavior, attitudes and interests start to blend together in an online environment. The idea of Generation X (and later Generation Y) was conceived as a way to understand new generations that appeared not to have connections to the culture icons of the baby boomers. Marketers use the categories of baby boomers, Generation X and Generation Y to segment the population for targeting products and services with a focus on age.
However, as more baby boomers (who are living longer) and the younger generations go online and participate/communicate in a flat virtual environment, the generational distinctions break down. Customers will hop across segments at various times of life for various reasons and are likely to act like several generations at any given time.
"For Generation V, the virtual environment provides many aspects of a level playing field, where age, gender, class and income of individuals are less important and less rewarded than competence, motivation and effort," said Adam Sarner, principal analyst at Gartner. "For example, an 11-year old individual can be the leading "go to" person for advice on how to upgrade/hack a digital video recorder (DVR) for more recording space. An unpopular office worker can be a highly revered, accomplished 40th-level half-elf in World of Warcraft. The opportunity for reputation, prestige, influence and personal growth provides a powerful social draw for the masses to spend more time in a virtual world."
For companies, it means access to new economies. For example, by 2030, there will be twice as many people over age 65 in the United States with 70 times the real median income of their corresponding age group in 1990. They will be spending more time online engaging as Generation V members. Companies will have new reach (and access to their growing discretionary income) that they could not get before. In the UK, an example includes SAGA Zone, an online community for people over 50 where individuals can network with friends, share interests in online forums and receive holiday, health or insurance deals tailored to their age group.
"While traditional wisdom has focused on customer identification for one-to-one targeted marketing campaigns, cross-selling and so on, the reality of people creating multiple anonymous personas (such as in Second Life or World of Warcraft), blogs, online communities (such as YouTube and Digg), and the sheer power of their influence means that every customer will have multiple online personas driving business relationships with companies," Mr. Sarner said.
"Companies will need to shift from collecting personal data about individual customers toward collecting more-complete and more-relevant data around online customer behavior and influence on others," Mr. Sarner said. "Companies will need new processes, new skills and a restructuring of how data is collected and used as they shift from demographic to psychographic insight. If companies follow a truly persona-centric approach, they can use the highly relevant information the persona leaves. Although the real person may never be known, far more intimate information of the persona's actions, personality, lifestyle habits and attitudes can be collected and exploited for business goals."
Recommendations to Target Generation V:
· Companies should organize their products and services around multiple online personas.
· Sell to the persona, not the person. A persona will show you how it wants to be treated.
· Create virtual environments as a way to orchestrate customer exploration toward purchases.
· Shift Investment from known customers to unknown ones. Focus on the influencers within the meritocracy.
· Develop and retain or outsource new skills to attract, connect, contribute and gain insight from Generation V and its virtual environment
About Gartner