C'est un exposé d'un "bloggueuse" de référence :Halley Suitt. Elle travaille dans le milieu de l'édition mais est plus connue pour son blog ouvert de longue date et dont l'approche éditorial repose sur la provocation façon intellectuelle.
Ce pdf proposé par le site ChangeThis reprend un post de l'auteur :The Art of Alpha Female Blogging. En fait deux versions : le texte brut et celui expliqué par l'auteur. L'intérêt ? Comprendre la dimension d'un post et ce qui fait sa particularité...

A propos de l'auteur : She is a Senior Editor and book reviewer at Worthwhile Magazine, as well as the creator of the weblog for the magazine. In 2004, she was honored by The Anita Borg Institute, as an "Online Diva" and spoke at The Tech Museum in San Jose, CA with co-divas from Google, Yahoo! and Cisco Systems. Ms. Suitt is the Writer-In-Residence for The National Center for Women and Information Technology. She hosts the web-based internet radio program "Memory Lane" on ITConversations. Halley has appeared on Oprah.

A voir aussi, le site Change This qui is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread. We're on a mission to spread important ideas and change minds.re you an optimist? Sometimes it seems as though our disagreements—over everything from politics to business to the designated hitter rule—are more serious and more divisive than ever before. People are making emotional, knee-jerk decisions, then standing by them, sometimes fighting to the death to defend their position. And yet, we’re optimists. People call the team at Change This optimists because we don’t believe it has to be this way. We don’t believe humans evolved to be so bad at making decisions, so poor at changing our minds, so violent in arguing our point of view. We’re well aware of how split our country and our world have become, but we don’t think the current state of affairs is built into our very nature.
The problem lies in the media.
In the old days, we had the time and inclination to consider the implications of a decision. Everyone wasn’t in quite so much of a hurry. At the same time, most conversations (and most arguments) were local ones, conducted between people who knew each other. Today, it’s very different. Television demands a sound bite. A one hundred word letter to the editor is a long one. Radio has become a jingoistic wasteland, a series of thoughtless mantras, repeated over and over and designed to fit into a typical commute. To find out more, please download our ChangeThis manifesto. ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind Change This came from Seth Godin.